Marketing – Don’t Do It The Wrong Way
The first thing to understand about marketing your t-shirts online is that it should be done very differently from "traditional" marketing. Traditionally, you would come up with an idea for a graphic tee, have it designed, order some samples, take photos, publish an ad, hang them up in your physical store, and hope people came in to buy them. That's costly and risky. Fortunately there's a much better way.
What we are going to do is turn that form of marketing on its head. Rather than guess what people want to to buy, we're going to discover what people want to buy and fulfill that demand! So, here are my 5 keys to successfully marketing (and hence selling) graphic apparel on your own web site. Things are a little different on other selling platforms, but we'll get to those another time:
I'm going to briefly go through all these steps by way of example. Let's say there's a really popular Netflix show. Say a show about big cat handlers! It's trending. Now imagine the star of the show wears a t-shirt with a William Shakespeare quote on it. The show is trending and the fans of the show follow it like a cult. You've got a potential hot seller if you have a replica of that shirt on your site. Now, while you're at it, make a few hundred Shakespeare quote shirts. If people like the trending one, maybe they'll grab a couple others too! So, let's say the quote on the show worn shirt is "to be or not to be". You could title your product, "to be or not to be t shirt". Wrong. How about, "To Be Or Not To Be William Shakespeare Big Cat Tiger Fan Gift T Shirt". Get it? You need to have words in your title that will match what a prospective shopper would search for. Now, that title is going to get pushed into Google's Shopping network and all kinds of people are going to see it. The sales start to come in.
If you think someone else could benefit from this information, please share below! And, feel free to comment or ask questions below. I'll be monitoring and answering regularly.