Okay, you’ve finally got around to creating an online store and putting some products on it. However, they’re not selling… or you’re not selling the quantity you’d hoped. Most people that want to sell t-shirts want to put a few shirts online and magically become wildly rich. When that doesn’t happen, they decide that t-shirts […]
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What Is Influencer Marketing?Over the past decade, social media has created a new category of celebrities called “influencers”. Basically, an influencer is someone who has a large, engaged following on social media and leverages that engagement to promote products. “Influencer marketing” is when you hire an influencer to wear, review, and/or share your product with […]
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The OpportunityIf you aren’t using Product Pins on Pinterest to sell t-shirts, then you are missing a big opportunity! According to Pinterest, 72% of Pinners buy on the platform, even when they aren’t shopping for it! The numbers don’t lie! Today we’ll review Pinterest’s data to show you a bunch of other good reasons to use […]
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What are Pinterest Product Pins?Over 175 million people use Pinterest every month. To put that into perspective, that’s nearly equal to the combined population of France, the United Kingdom, and Italy! More than half of those Pinners use Pinterest to shop for and purchase products every month. Pinterest Product Pins facilitate that shopping experience. Today […]
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Giant Tortoises & Niche MarketsDo you know how many different types of giant tortoise there are in the Galapagos Islands? Twelve! That’s a lot of variation in a small space. The reason there is so much diversity is because they have each adapted to fill a different niche in the environment.If the tortoises weren’t different from […]
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The key to killing it on holiday t-shirt sales is preparation. I know, boring. It’s not a silver bullet, otherwise everyone would be doing it. Preparing for the holiday selling season is critical. But it doesn’t have to be difficult. Here are a few ideas to really boost holiday t-shirt sales this season. Firstly, the online […]
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It’s that idea that’s been nagging at the back of your mind for a while now. “Hey, you should show off your merch on Instagram!” Your products rock, and you know it, but for some reason you’re having a hard time just making yourself promote them! You aren’t the only one, believe me! You probably just […]
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Sell More With Less BS…There are many articles and posts out there about how to sell to and monetize your social media followers. Much of it is nonsense. Sure, there are good marketers out there… but do they actually make money selling merch? I’ve sold and coached the sales of hundreds of thousands of t-shirts. […]
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The New Way to ShopFor a long time, the only way to sell items on Instagram has been to direct your audience to a link in your profile, but that has all changed thanks to Shoppable Posts. By the end of this tutorial, you will be able to create posts on your Instagram profile that your […]
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As most of my members know, our focus has shifted from Google Shopping as our advertising platform of choice due to their unclear shopping experience policies. What this means is that you can have an online store where everything appears great… then Google can suspend it indiscriminately without providing you a reason. That’s too much […]
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