Let The Madness Begin!
Tomorrow is the launch of March Madness, the NCAA's most popular basketball tournament, and one of the more popular sporting events in North America.
And like other big, border crossing events, it's a huge opportunity for you to make $$$.
In fact, sports in general is a goldmine of potential sales. Even if you only follow a few sports or are a passing fan, you can convert that interest into product sales.
Let's focus on March Madness as an example.
Start by doing some research on the best players in the tournament. Who’s the most popular player? Who is getting drafted into the NBA? What they do, what they say, and what they wear all can lead to great product ideas.
As an example, if one of the players says something memorable or funny, get it on your products, with a creative twist of your own. Or if there is a controversial play or decision by an official, use the time of the play in the game with a sentiment that fans can relate to as the basis for your shirt.
Next, spend some time checking out video and highlights of the games. Almost every sporting event has one or two funny or clever signs held up by fans. And those signs are basically an ad for your products.
Of course this year it won't be as prevalent because of the audience restrictions at games, but you can find the equivalent in memes and hashtags about the games on social media. Find a few of the more popular/current ones and get them on a shirt!
Watching sports live and on TV will certainly generate alot of one off/current event based product ideas. But sports are also a great source for long-term sellers!
Do a quick Google search for “funny baseball shirt”, “cool football shirt”, “popular sports shirt”, etc. as well as your our own searches. You’ll glean plenty of inspiration for long-term sellers. Come up with your own designs based on the designs you see that inspire you!
And if you don't have the time or skill to create the designs yourself, invest a bit of money in GTC's Design Services, and get our team to do the designs for you.
And as always, we are here to help. Reach out to firstname.lastname@example.org with your questions and we'll get you answers!