Selling T-Shirts With Pinterest Product Pins
What are Pinterest Product Pins?
Over 175 million people use Pinterest every month. To put that into perspective, that's nearly equal to the combined population of France, the United Kingdom, and Italy! More than half of those Pinners use Pinterest to shop for and purchase products every month. Pinterest Product Pins facilitate that shopping experience. Today we'll show you how to create your own Product Pins to sell t-shirts on Pinterest!
If you've ever used Pinterest, you know that your average pin (equivalent of a post on other social media) contains an image, some text related to the message, and the name of the Pinner so you can follow them to see more pins similar to the ones you like.
On the other hand, a Pinterest Product Pin has extra information that let your customers and fans that they can buy what they see and how much it costs.
Here's an example:
You can see this pin has the product image, title, price, brand, and a call to action (CTA) button to visit the website and purchase the item. Even a small CTA like that can be tremendously powerful!
Creating Pinterest Product Pins
So are you sold on this Product Pin thing yet??? That's what I thought.
To start, make sure you have a good image, solid title, and compelling description for each product you pin. If you need better images, just top up your design account and request some nice mockups.
The configuration of Product Pins varies based on your platform. Today I'll cover getting set up on Shopify and WooCommerce.
Product Pins on Shopify
This is probably the easiest. Follow these steps to list your products right away:
- Copy the URL of the product you want to share.
- Paste the URL into the Product Validator and add ".oembed" to the end of the URL.
- Click "Validate"
- Once validated, you'll see some radio buttons and an "Apply Now" button. Select "Shopify" and "Apply Now"
- Presto! Your pins will appear as rich pins. Well done!
Product Pins on WooCommerce
There are plugins you can purchase to connect WooCommerce to Pinterest, but we recommend using YoastSEO, which is free and is an excellent search engine optimization plugin and a valuable addition to your WordPress site in general.
- Navigate to your Yoast SEO plugin in the WordPress dashboard
- Select Social, then Facebook (yes, Facebook and not Pinterest)
- Enable Open Graph metadata if it isn't already enabled. Both Facebook and Pinterest use the same metadata, so that needs to be enabled for you to use Pinterest Product Pins.
- Copy the URL of one of your products.
- Paste it into the Product Validator.
- Click "Apply Now", and you're all set! Good job!
The Last Word
One of the cool things about Pinterest is that your pins can just keep giving. I have pins that have been up for months that still get re-pinned by other people! That is almost unheard of on more ephemeral platforms, like Instagram.
Pinterest Product Pins contextualize your products and connect people who are excited to a way to purchase. So don't wait - let's do this! Remember, if you get stuck, Premium members have full access to the "Ask Steve" forum and can ask any questions at any time! We answer every question, so don't hesitate to drop us a line!