You Need To Sell T-Shirts with Product Pins
If you aren't using Product Pins on Pinterest to sell t-shirts, then you are missing a big opportunity! According to Pinterest, 72% of Pinners buy on the platform, even when they aren't shopping for it! The numbers don't lie! Today we'll review Pinterest's data to show you a bunch of other good reasons to use Pinterest Product Pins.
Here's a quick recap of the video information, so you have it for easy reference. First and foremost, people feel inspired when they use Pinterest. In fact, 70% of Pinners discover new products on Pinterest. That's great news for brands and online stores because 60% of Pinners go to Pinterest to get shopping ideas, as opposed to 48% of Pinners going to search engines. Pinterest has a very loyal following.
Because people are expecting to find things to purchase on Pinterest, it's no surprise that 90% of Pinners say that the platform helps them make a purchase decision. One of the most surprising statistics for us was that 66% of Pinners by something after seeing a brand's Pins! That's pretty incredible.
If you're looking to drive traffic to your website and gain a loyal following, then Pinterest is an excellent avenue for that. Pinterest's data show that the platform drives shopping site traffic better than Facebook, Snapchat, and Twitter.
You can view the rest of Pinterest's data here.
Using Product Pins
If you want to incorporate Product Pins into your t-shirt sales strategy, read our instructions on how to do it for Shopify and WooCommerce stores!