How to Keep the Christmas Sales Going
I’m sure all Graphic Tee Coach members have experienced a nice sales bump over the last few weeks. (If you haven’t… email firstname.lastname@example.org and we’ll sort you out!)
For the majority who have, I’m sure you’re thinking, “It sure would be nice to have sales like this every month!”. Agreed. So how to do it? Here are a few tips:
- Typically December represents about 3 regular months worth of sales. So, if you want to sell in that many shirts in a regular month, you need three times as many products on your site. That’s the simplest solution conceptually! (We have plenty of options to help you get lots of products on your store, including Product Packs and custom design services)
- Look at your best sellers from December, and make more of them! Xmas amplifies what your store is being found for, so you want to ensure you take advantage of this by adding more products that align with your best sellers, since you already know they are worth it.
- Take advantage of the other seasons that drive holiday sales: St. Patrick’s Day, Father’s Day, and Halloween. While you’re raking in the Christmas sales, start thinking about March and June… then in the summer start thinking about October and December. Get ahead of the curve! In particular for this year, think about the winter Olympics, which kick off in February. Getting the jump on Olympic themed shirts will put you in good shape to capitalize with sales when the games begin.
- What is it about December that drives sales? Holiday gifts of course. What else drives people to buy gifts? Birthdays, weddings, graduations, etc. So, start making products that specifically target those events. The shirts themselves may even be less important than the titles.
For example, let’s say some kid who loves monster trucks has a birthday coming up. The parents / friends of that kid are going to search for “gift for monster truck fan”.
So, naturally you need a shirt on your site titled, “… Monster Truck Fan Birthday Gift T Shirt”. So, what you’ll do is rank yourself very high in Google Shopping for that specific gift for that specific kid. But keep in mind there are hundreds of thousands of monster truck fans who have birthdays every year.
Multiply that buy whatever other things people are fans of and you have many, many shirt ideas that hit a demographic of millions!